Google Algorithm - Play of numbers

Google's Relevancy Algorithms Change by Keyword: Longtail vs Core Category Words

Changes in Search

The modern era of personalization of keywords and relevancy towards the content, localization towards the region specific to get the tag being hit for the region specific. The newer algorithm is pointing away from the universal or the global search or the special query related searches. but even other than these things, still the google's core relevancy algorithm are definitely query dependent. and has got a new shape of understanding the deviation logic from the contents extensiveness and the focus.


Competitive Keywords

There is a little interesting turn here. the query search on the keywords are now determind thro the quality of internal and the external links and inturn link quality, link diversity, link anchor text and perhaps other signals of quality like usage data and a LocalRank boost. for the competitive keywords, the spider doesnt give much of relevance when it identifies that some page is has heavy onpage optimization.

Low Competition Keywords

The logic behind this

For search relevancy algorithms where there are fewer matches and fewer external signals of quality available, Google must put more weight on the content of individual pages. also since the relevancy check is of not that ranking level, these keywords are not so highly rated and taken

Where there is no community to rely upon Google must trust publishers. And while each longtail ranking might have little value the nickels and quarters add up. Their limited search volume and value leads many competitors to skip over them as they do not appear in most keyword research tools.

Google Said - "The same post highlighted that "broad match currently accounts for over 1/3 of all clicks and conversions for advertisers, worldwide" and that Google "recently improved the search query report to provide more granular detail on which queries are triggering ads for your broad match keywords."

also ""Did you know that 20% of the queries Google receives each day are ones we haven’t seen in at least 90 days, if at all?" - Google Adwords team


competitive keywords

link anchor text - 20%
in community links - 20%
link diversity - 15%
site age - 15%
onpage optimization - 5%
domain authority - 25%

long tail keywords

link diversity - 5%
in community links 0%
site age - 15%
link anchor text - 15%
domain authority - 15%

When we calculate the identity towards these things, it would actually lead to a level where any new site, which doesnt have much of indexing and pages it has to depend on the less competitive keywords or the long tail once for few months till they are equipped for the big fight


sathish sampath

Websearch lab