Google Squared Launched- Search Results in Spreadsheet format

Google has launched this product with heights of hope and pride. The structured search results are no dream any more - thats the claim.. This comes as a big boom for those professional who are in research and who spend so much of time in structuring the result in putting it in spreadsheet. This is no simple a task, even technically this to me has a major step forward that would allow other people to follow a structured reporting. This product was announced in searchology 2009 and now it has smelled its first LIVE air. even though this is in beta stage, its a workable model. This engine has to be given few inputs that would allow it to be squared when result appears





Put your hands yourselves and see how this renders in spreadsheet format. Now your search results can take a completely different form, so you can remove content, add suggested columns of your own, and even save your squares for future access. The cool thing about Google Squared is that columns are dynamic, so they mesh with the content displayed in the squared results. Cell content is also customizable, so clicking on a cell will let you search for other possible values and display a confidence level (eg. low confidence). We’re also big fans of the fact that you can save your Squares, a small but important feature that could turn this into a quick and powerful utility for research.

Feel the Pressure - Google has to think this now, as the release of Bing and probably Google Squared not matching to the standards of Wolfram Alpha, google is now under pressure to innovate and get to the next level to keep up its place. The world is also closely watching Google Wave launch too.

Check the url http://mashable.com/2009/05/19/wolfram-alpha-better-than-google/ which says how Wolfram Alpha does better than Google Squared.

And put your hands in the new squared arena from Google - www.google.com/squared

Sathish Sampath
www.sathishsampath.com

Bing - New Search Engine From Microsoft

Microsoft is launching their next leader follower strategy release by fighting heads up with google in their bread and butter Discover "Search Engine" There are lots of hopes prevailing around in the market and specifically with the circles of Pro Microsoft. Microsoft has amended and touched their product/release Kumo hence the birth of "Bing". Microsoft is considering this to be the "Decision Engine"

Relevancy - Adaptability - and clear structure are considered to be the top weighing factor for this Search Engine. Even though things are not clear with regards to the in depth understanding of algorithm's etc.. its clear that Microsoft is trying serious this time to fight back and win this space.

There are news that IE6 is now going to force this SE even if your default search engine is selected otherwise. As we know these are all speculations at this point in time, but if this happens we can see HUGE hits of bing in many corporates

Also there are reports where Steve Balmer has sanctions A REAL HUGE sum of money ($80 million to $100 million in ad campaign to promote Bing). I am sure this is going to be a real good business war. Whoever is going to win, as a user we enjoy getting the best of the product.

Winning this competition is not easy at all, Google Bagged 75% (approx) of the total hits recently of the searches (survey report for US) but comscore still ranks microsft in a very low score. Its going to be a very good time for all of us to watch the Giants battle it out for their places, and as a Web Analyst there is a raising concern too :)

All you SEO's watch out for yet another big SE for you to think and optimize for. Get your analysis and strategies ready, which is going to be key, relevance or page rank or its link submission or its back links.. its whole new story to crack again and get the versatility spread as over the years we have learnt for the Google Search Engine.

The good thing for us is If there is such a huge campaign planned, i am sure awareness towards Search Engine increases a lot and we can bag more projects. We can add up to our portfolio

Sathish Sampath
www.sathishsampath.com